Podcasts are quickly becoming one of the most popular and effective tools for sustaining and enhancing brand engagement. A key reason for this is their versatility – as conversations, they often include tangential discussions or titbits that are themselves worthy of their own unique pieces of content. Thus, in addition to humanising your brand and giving a personable face to your business, podcasts can also add a significant value to your marketing strategy by facilitating a variety of new original forms of content. Here are 7 ways to multipurpose your podcast to maximise your marketing reach:

 

1. Social media posts (Instagram, Twitter, LinkedIn, Facebook)

Maintaining a podcast isn’t as simple as uploading the file to your platform of choice and watching the listens roll in. It also needs to be promoted, and posting clips of your podcast to your social media pages can be hugely beneficial in this regard. Not only can it increase your podcast streams; it can also bring attention to your website and the services you offer. Direct marketing of your products and services via your social media platforms can be potentially alienating. A subtler form of marketing, such as directing your followers to listen to your latest podcast, can be more engaging.

 

2. Video clips

On social media, brands have 1.7 seconds to grab a viewer’s attention (1). Recent social media engagement trends indicate a general preference towards short-form video content, as indicated by the ever-increasing popularity of TikTok, YouTube Shorts and Instagram Reels. The short videos uploaded to these platforms can rack up thousands or even millions of views. Posting short video clips of the best segments from your podcast containing small insights about industry trends or advice for businesses are easily digestible, while also signposting the longer episode for those who may be interested. Short, snappy and informative clips can be engaging, fun, and memorable, and are therefore an invaluable means of directing traffic towards your website.

 

3. E-shots/blogs

There also remains a demand for more traditional written marketing content, and your podcast can provide a great springboard for this. You could write a blog or e-shot summarising the key points covered in an episode, and encouraging those interested to listen. Alternatively, you could emphasise one or two key pieces of advice for business-owners.

 

4. Educative articles

In your podcast, a guest might touch on a topic worthy of its own piece of content. From this basis, you can create an article exploring this topic in greater detail. Informative and educative marketing content is becoming increasingly popular as a subtler way to create familiarity with your brand and to demonstrate your concern for the interests of your clients, both existing and prospective.

 

5. Inviting different guests

A great way to expand the reach of your podcast is to broaden the remit of those who you invite on as guests. You need not always be concerned with directly marketing your services and products in your podcast. In inviting different types of guests with different specialisms, you can encourage a wider range of people to listen whilst simultaneously communicating with your target market, thereby broadening the impact of your podcast.

 

6. Collaborate with other businesses

By collaborating on a podcast with other business owners either within your field or in a different specialism or sector of the industry, you can tap into their clients and market. In doing so, you can generate a greater scope of interest in your own products and services.

 

7. Be reflective

Often, the most effective types of marketing, particularly on social media, are those which highlight the people behind the business. In your podcast, don’t be afraid to lift the curtain a little and show the human side to your business. An episode reflecting on your own business’ journey could be highly insightful for your listeners, and further emphasise your own transparency and your desire to address the needs of your clients.

 

Resources

(1)WARC – Capturing consumer attention with 1.7-second storytelling –  https://www.warc.com/newsandopinion/opinion/capturing-consumer-attention-with-17-second-storytelling/en-gb/5758#:~:text=in%201.7%20seconds.-,1.7%20seconds.,to%20capture%20the%20viewer’s%20attention.

(2) Motion Manor – Why is short-form video content the way to go in 2022? – https://www.motionmanor.co.uk/why-is-short-form-video-content-the-way-to-go-in-2022/#:~:text=Short%2Dform%20video%20content%20will,engage%20them%20with%20your%20brand

(3) Forbes – Five Simple and Effective Ways to Humanise Your Brand with Social Media https://www.forbes.com/sites/forbescoachescouncil/2018/01/03/five-simple-and-effective-ways-to-humanize-your-brand-with-social-media/?sh=38f98f33a1d0

FIVE Reasons Why You Need a Professional Videographer at Your Next Corporate Event

Corporate events are one of the most exciting parts of the insurance sector’s calendar. In a post-COVID world, it is more important than ever to build new relationships through the opportunities for face-to-face networking that these events provide, and to reaffirm existing partnerships with fellow collaborators in the industry.

As such, it is crucial for your company to make a splash when these events roll around. Whether you are hosting or exhibiting, a professional videographer is an invaluable addition to your overall presence at corporate events. The opportunity to conduct interviews with speakers and prospective partners or clients is beneficial to your brand and enables your business to get the most out of your exhibiting budget.

Here are five reasons you need a videographer at your next corporate event:

1. Record memorable and valuable discussions

It is easy to approach corporate events with set targets in mind. However, this can, ironically, not be the most productive way to navigate this setting, where prospective partners and clients will also have their own agendas in mind. Having a professional videographer and roving reporter as part of your event presence can enable you to engage in interesting conversations, recorded for posterity, about the broader problems facing the sector at large and potential means of addressing them.

If you’re hosting an event, or are planning to make big waves at one, having a videographer at hand is a great way to help attendees enjoy and get the most out of it.

 

2. Build relationships both in person and digitally

The recorded conversations that a videographer can capture, especially when using a professional roving reporter, can create great opportunities to begin new relationships with prospective partners, or to reaffirm existing ones. By uploading these interviews to your website or social media pages, you also encourage third parties to get involved in the conversation. These interviews can significantly humanise your brand and enable you to create a more personal connection with prospective partners or clients viewing your website or social media pages for the first time.

 

3. Secure a long-term return on event investment

Exhibiting at corporate events, or hosting one yourself, doesn’t come cheap. Capturing the event atmosphere, the feel, the people, and the conversations on video secures long-term ROI by generating a substantial bank of content with which you can promote your brand and market your business long after the event.

 

4. Generate multi-purpose content for future use

Video interviews are extremely versatile as forms of content. From one such interview at a corporate event, you can create podcasts, promotional videos, blogs, articles, social media posts, and more. The best part is that all the nitty gritty of video editing and sound mixing will be sorted for you by a professional videographer, so all you need to think about is the boundless opportunities for sharing your business’ message via your video interviews. The content created by these interviews will enable your business to sustain the momentum created in the few days that corporate events last for weeks or months to come, until the next event.

 

5. Give a face to your brand

Conducting interviews at corporate events is a fun and unique way for attendees to engage with your brand. It also creates an insightful springboard for outsiders viewing the interviews online to learn more about your business and the brand through the representatives of your company featured in the videos. In doing so, you will demonstrate the personable side of your brand and highlight the faces behind your business.  Through these face-to-face interactions, you can demonstrate your business’ understanding of customers’ needs and of the broader issues facing the market and the trends it is undergoing, highlighting your trustworthiness and illustrating your knowledge.

 

Good communications are the cornerstone of everything we do at Boston Tullis. We aim to amplify your business’ message both internally and externally – all our services are geared towards ensuring that it is heard loud and clear by your existing and prospective clients and partners. For your next corporate event, consider using our bespoke videographer and roving reporter services. To find out more, contact us at [email protected].

 

Resources

https://www.bostontullis.co.uk/