FIVE Reasons Why You Need a Professional Videographer at Your Next Corporate Event
Corporate events are one of the most exciting parts of the insurance sector’s calendar. In a post-COVID world, it is more important than ever to build new relationships through the opportunities for face-to-face networking that these events provide, and to reaffirm existing partnerships with fellow collaborators in the industry.
As such, it is crucial for your company to make a splash when these events roll around. Whether you are hosting or exhibiting, a professional videographer is an invaluable addition to your overall presence at corporate events. The opportunity to conduct interviews with speakers and prospective partners or clients is beneficial to your brand and enables your business to get the most out of your exhibiting budget.
Here are five reasons you need a videographer at your next corporate event:
- Record memorable and valuable discussions
It is easy to approach corporate events with set targets in mind. However, this can, ironically, not be the most productive way to navigate this setting, where prospective partners and clients will also have their own agendas in mind. Having a professional videographer and roving reporter as part of your event presence can enable you to engage in interesting conversations, recorded for posterity, about the broader problems facing the sector at large and potential means of addressing them.
If you’re hosting an event, or are planning to make big waves at one, having a videographer at hand is a great way to help attendees enjoy and get the most out of it.
- Build relationships both in person and digitally
The recorded conversations that a videographer can capture, especially when using a professional roving reporter, can create great opportunities to begin new relationships with prospective partners, or to reaffirm existing ones. By uploading these interviews to your website or social media pages, you also encourage third parties to get involved in the conversation. These interviews can significantly humanise your brand and enable you to create a more personal connection with prospective partners or clients viewing your website or social media pages for the first time.
- Secure a long-term return on event investment
Exhibiting at corporate events, or hosting one yourself, doesn’t come cheap. Capturing the event atmosphere, the feel, the people, and the conversations on video secures long-term ROI by generating a substantial bank of content with which you can promote your brand and market your business long after the event.
- Generate multi-purpose content for future use
Video interviews are extremely versatile as forms of content. From one such interview at a corporate event, you can create podcasts, promotional videos, blogs, articles, social media posts, and more. The best part is that all the nitty gritty of video editing and sound mixing will be sorted for you by a professional videographer, so all you need to think about is the boundless opportunities for sharing your business’ message via your video interviews. The content created by these interviews will enable your business to sustain the momentum created in the few days that corporate events last for weeks or months to come, until the next event.
- Give a face to your brand
Conducting interviews at corporate events is a fun and unique way for attendees to engage with your brand. It also creates an insightful springboard for outsiders viewing the interviews online to learn more about your business and the brand through the representatives of your company featured in the videos. In doing so, you will demonstrate the personable side of your brand and highlight the faces behind your business. Through these face-to-face interactions, you can demonstrate your business’ understanding of customers’ needs and of the broader issues facing the market and the trends it is undergoing, highlighting your trustworthiness and illustrating your knowledge.
Good communications are the cornerstone of everything we do at Boston Tullis. We aim to amplify your business’ message both internally and externally – all our services are geared towards ensuring that it is heard loud and clear by your existing and prospective clients and partners. For your next corporate event, consider using our bespoke videographer and roving reporter services. To find out more, contact us at [email protected].
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