A bespoke podcast channel
Connect with and build relationships in your markets
Providing listeners with deeper insight into the services you offer
Disseminating your material in a manner aligned with content engagement trends
Podcast listenership in the UK has been increasing each year, with a 23% increase since the pandemic began and around 21.2 million listeners as of February 2022. In the insurance industry alone, there are over 100 podcasts (check our ours @The Insurance Broker Podcast (podbean.com) #TIBP) run by insurers, brokers, insure-tech professionals, and affiliates, all chatting directly to and about their target market to understand, debate and provide solutions.
- Podcasting can build an educator presence – let your clients learn from you, and vice versa
- Podcasts engender a personal relationship both between the host and the guest, AND with your audience
- Let your message be heard, and hear from your markets about their needs.
Anyone can do it! Starting a podcast is worthwhile no matter the size of your business – if you enjoy chatting, you already have all it takes!
Podcasts can provide a springboard for a vast array of marketing content:
- Video clips
- Social media posts
- And more!
We can provide a full solution for your company including training, set up, hosting, and editing your podcast (and managing your associated YouTube channel if you choose).